La Roche - Posay’s Melanoma Awareness Campaign 2011′.
Every year, La Roche-Posay drive May Melanoma Awareness Month in Ireland and together with the support of the Irish Cancer Society and the Melanoma Trust¹ the campaign grows each year to raise awareness and to help prevent increasing cases of skin cancer in Ireland.
1. The Sharon Rice O’Beirne Melanoma Trust was set up in memory of Sharon, who on the 2nd of February 2008 lost her brave battle against Melanoma Skin Cancer. The aim of the Trust is to bring about an awareness of this potentially fatal disease and to help fund Irish research in this particular area. Sharon’s great strength and positive attitude throughout her illness has encouraged her family & friends to try and promote awareness of this devastating disease to more people who are potentially at risk.
